Calendar of Events:

Promoting the Value of Research

Date: Wednesday, May 2, 2007

RSVP: Please email linda.gorney@liu.edu no later than Monday, April 30th. Members of APRA of Greater New York are welcome free of charge. Non-members will be charged $20.00 to attend. All attendees should bring business cards for exciting extras!

Program: Promoting the Value of Research: Using Data for Metrics & Measurement Note this is a replay of a February 2007 virtual seminar.

Description: The analysis of data within a prospect management system can be used to evaluate fundraising effectiveness, assist with strategic planning, and inform management decision-making. Joshua Birkholz will examine what is important to monitor, how to establish benchmarks, and how to set up progress reporting and analysis.

Presenter: Joshua Birkholz is the director of DonorCast, people-driven analytics by Bentz Whaley Flessner. His areas of specialty include data mining, metrics for nonprofit fundraising, and constituent relationship management. Joshua provides services and counsel in program and constituency analysis, segmentation, building data mining programs, developing strong prospect management and tracking methodologies, and implementing integrated prospect identification systems. His cutting-edge data analysis and information strategy techniques help clients to understand their people and maximize the impact of major, annual, and planned gift development.