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Virtual Seminar: Approaches for Estimating Gift Capacity and Developing Rating Systems (Replay)
Presenters: Elizabeth Crabtree (Brown University) and Joyce Newton (Dartmouth College)

Date: Tuesday, November 6th, 2007
Time: 6 to 7:30pm
Location: The Museum of Modern Art
11 West 53 Street
New York, NY 10019

Cost: Free for all APRA-GNY members! Non-members will be charged $15. This fee can be applied toward your $35 annual APRA-GNY membership if you join within 30 days of the replay.

RSVP: If you would like to attend, please send an email to Jami Black at blackj@newschool.edu to reserve your spot.

Description: The purpose of researching and evaluating wealth and asset indicators is to be able to appropriately assign, cultivate and solicit prospective donors. Ultimately, researchers must develop sound strategies for estimating an individual's potential for philanthropic giving (gift capacity) and develop rating systems to help organize and classify constituents into segments or pools. This program will discuss approaches for estimating philanthropic giving capacity based on common wealth indicators, how to create rating systems for various types of fundraising programs, and how a disciplined and uniform approach to rating gift capacity along with considerations for affinity and inclination assists in populating campaign gift tables and allows researchers to become better strategic partners in fundraising.

Click here for details on this Virtual Seminar on the APRA International Web site.

Below are the handouts from this seminar. (Each contains the same handouts in a different format.)
Handouts - in color
Handouts - in black & white
Handouts - in black & white, 3 per page with writing space

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