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Current
Calendar
Upcoming
Events:
Join us for APRA-GNY's Fall
Meet and Greet
Fall is here and that means the start of
another great year. Please join us for our season kickoff, our
annual Fall Meet and Greet.
We will be at the Broadway Lounge, 8th Floor
of the Marriott on Times Sq.near the bar, around the long table.
We love these get togethers and this one
will be one of the best. The event will be in the newly renovated
Broadway Lounge at the Marriott Marquis New York, overlooking Times
Square (entrance on 45th Street!).
Broadway Lounge
Thursday, October 20, 2011, 6:30 PM
New
York Marriott Marquis 8th floor
1535
Broadway, New York
We will provide wine, beer, and soda, plus
appetizers, along with a cash bar for your pleasure. You will have a
chance to meet the board and we will share your ideas for programs
and our spring workshop.
To
RSVP, follow this link (you may need to paste into your browser):
http://www.meetup.com/APRA-of-Greater-New-York/
Join us! We look forward to seeing you
soon!!

Giving Institute Webinar: “International
Rescue Committee's Freedom Fund: The Tale of the Ugly Duckling”
Date: September 22, 2011
Time: 12 noon- 1pm
Presenters:
Janet Harris, Chief Development Officer, California Academy of
Sciences
Hugh Dwyer, Senior Director of External Relations Information and
Operations, International Rescue Committee
Poonam Prasad, Founder and President, Prasad Consulting and
Research
Description: Janet Harris teamed up with Poonam Prasad
when she conducted a feasibility study for IRC's Freedom Fund in
1999. They recommended against mounting a campaign because the
organization's humanitarian mission seemed too remote for most
donors to embrace and its fundraising function was too immature.
Nevertheless, a $60 million campaign was launched the following year
with Janet leading it from the staff side.
Not only did the campaign have to overcome the predicted obstacles,
it was also forced to cope with losses in volunteer and staff
leadership, September 11, the dot.com bubble and the current
economic downturn. The campaign wrapped in December 2008 with $110
million raised. Come learn how to maximize the value of leaders and
donors with differing styles, and how strategic investments in
technology, research and branding can help your organization triumph
over adversity and lay a strong foundation for a brighter future.
The webinar will be broadcast live from the
Foundation Center in New York City. Hugh Dwyer and Poonam Prasad
will be available to answer questions in person from 1:00pm-1:45pm
at this location.
Click here to learn more about the webinar

Course on Fundraising Research and
Information Management
New York University, School of Continuing and Professional
Studies
George H. Heyman, Jr. Center for Philanthropy and Fundraising,
New York, NY
Date: September 27 – October 25, 2011
Description: To help your organization
flourish, you need to know how to identify, research, cultivate, and
track donors. During this course you will learn how to use free and
cost-effective research tools to evaluate a prospect's ability and
inclination to give; and how to store, retrieve, and disseminate
information. Topics such as donor confidentiality and other ethical
and legal issues will also be covered. You will also learn about
prospecting for new donors. Basic skills in internet and MS Word,
and a command of written English required.
Click here to learn more about the course



Jon Thorsen on Increasing the Impact of Development Research
The Greater New York Chapter of the Association of Professional
Researchers for Advancement (APRA) and the Foundation Center invite
you to a free seminar, Increasing the Impact of Development
Research, presented by Jon Thorsen, director of advancement services
at The Nature Conservancy.
Date: Wednesday, April 20, 2011 6 PM – 8 PM
Description: Development researchers consistently manage
information, from discovery through analysis and application. But
our work gains impact when we work closely with our colleagues
across the development operation to provide the critical data that
advances donor relationships, across each stage of the solicitation
cycle and at all levels of the pipeline. We will discuss how to
apply various research techniques, products and services – from data
modeling to portfolio assessment and relationship management – to
increase the impact of the work we do.
About Jon Thorsen: Jon Thorsen is director of advancement
services at The Nature Conservancy, where he oversees the areas of
Business Information & Analytics, Fundraising Systems, Prospect
Development and Prospect Management. A former university librarian
and instructor, he joined the development profession in 1987 and has
led research and advancement services operations for such
organizations as Princeton University and the American Red Cross. A
former president of the Association of Professional Researchers for
Advancement, Thorsen received the association's Distinguished
Service Award in 1999. He currently serves as a consultant to the
board of directors of the Association of Advancement Services
Professionals and chair of that organization's Best Practices
committee.
Thorsen has given presentations on many facets of the development
profession at conferences of AASP, APRA, ADRP, AFP, CASE and other
organizations. His articles on the advancement services profession
have appeared in numerous publications, and he has contributed to
the books, Constituent Relationship Management: The New Little Black
Book of Politics and People to People Fundraising: Social Networking
and Web 2.0 for Charities. He also contributed forewords to
anniversary editions of Taft Foundation Reporter and the Corporate
Giving Directory. His column "Up to Speed" appears monthly at
https://workingphilanthropy.com.
RSVP: If you would like to attend,
please click here to reserve your spot.
Location:
The Foundation Center
New York Library/Learning Center
79 Fifth Ave., 2nd
floor New York, NY 10003

Lori Hood Lawson and David Lawson guest experts on new donor
trends in prospecting.
Lori Hood Lawson and David Lawson will be guest experts answering
questions on new donor trends in prospecting on Friday, February
18th 2011 from 10:00am-12:00pm at the APRA of Greater New
York LinkedIn Group page. (You have to be a member to
participate!).

Webinar: Researching Parents: Building A Program To Last
APRA-GNY is kicking off 2011 with a webcast of the Helen Brown
Group's guide to establishing and strengthening parents programs as
part of a higher education development strategy.
Presenter: Marlisa Simonson Director of Development
Research Wesleyan University
Description: Student applicant pools are getting bigger
and deeper every year and we need to find ways to research and
engage parent prospects quickly and efficiently! Independent
schools, colleges and universities can benefit greatly from a
strategy that incorporates proactive identification techniques,
timely cultivation opportunities, and strong cross-departmental
relationships. In this session, Marlisa Simonson will share some of
the hallmarks of strong, established programs and help guide you to
strengthen your parent prospecting efforts.
Date: Wednesday, January 19, 2011, 12:00 PM – 2:00 PM
Location: Community Conference Center Community Resource
Exchange 42 Broadway, 20th Floor New York, NY 10004
Btw: Rector and Morris Streets
Directions:
• Subway - Take the 4 or the 5 subway to the Wall Street stop and
walk South two blocks on Broadway. Or, take the 2 or the 3 subway to
the Wall Street stop, walk two blocks West on Wall Street to
Broadway and then walk South two blocks to 42 Broadway. Or take the
1 or R subway to the Rector street station, and walk East 1 block to
Broadway. Or, take the J or the M subway to the Wall Street stop,
walk one block West on Wall Street to Broadway and then walk South
one block to 42 Broadway.
• Bus - M1 or M6 to Broadway and Morris Street — Cross the street
to 42 Broadway.
• Parking - There is limited free parking in the area because of
the large tourist crowd and ongoing construction. During the work
week, do not expect to find free parking on the streets. On
weekends, you may be able to find a parking spot on Greenwich Street
(2 blocks West of Broadway) or on Washington Street (3 blocks West
of Broadway).
• The nearest parking garages are the Battery Parking Garage (a
full block bordered by Washington Street on the West, Greenwich
Street on the East, Rector Street on the North and the Brooklyn
Battery Tunnel on the South) and Washington Parking Garage (on the
Northeast corner of Washington Street and Rector Street).
Cost: Free for APRA-GNY members! Nonmembers charged $20.
This fee can be applied towards your $50 membership ($75 for two
years).
RSVP: If you would like to attend, please send an email to
Deborah Greenberg @
drgreenberg@HADASSAH.org to reserve your spot.
Join/Renew: Why not become an APRA-GNY member now for only $50
($75 for two years) and attend similar seminars and workshops
throughout the year?
Simply send a check to APRA-GNY with your contact information to:
Laraine Lippe | Treasurer, APRA-GNY 302 E. 88th St. Apt. 4G | New
York, NY 10128

Save the Date--Mid-Atlantic Researchers Conference
Location: Pace University, New York City
Dates: Wednesday, June 15 – Friday, June 17, 2011
Co-Sponsoring APRA Chapters: Greater New York, Upstate New York,
Pennsylvania (PREP/APRA), Virginia, Metro-DC, and Maryland.

APRA-GNY Holiday Meet & Greet: Thursday, December 16
Please join APRA-GNY for its annual holiday party on Thursday, December 16. Network with new and existing colleagues in prospect research, meet the new board, learn about upcoming programs, and be merry! There will be a cash bar.
This event is open to all APRA of Greater New York members.Members are also welcome to bring friends and colleagues.
Those interested in joining APRA of Greater NY are particularly encouraged to attend!
Date: Thursday, December 16, 2010 6-8 PM
Location: Apple 17 Waverly Place (between Greene and Mercer) New York NY 10003
Bring your business cards for a chance to win a prize in our raffle. RSVP:
If you would like to attend, please send an email to Deborah Greenberg @ drgreenberg@HADASSAH.org to reserve your spot.

Zen and the Heart of Predictive Modeling: Homegrown Prpspect Anallytics at Your Fingertips
Speaker: David E. Robertson, Jr.
Date: November 18, 2010
Time: 6:00-7:30 p.m.
Check-in: 5:30 pm
Location:
The Foundation Center
New York Library/Learning Center
79 Fifth Ave., 2nd floor
New York, NY 10003
DESCRIPTION:
This program is presented
in collaboration with the Foundation Center.
For those interested in predictive modeling but confused with
all the statistical jargon, this session will demonstrate how the
beginner can start with a tool he or she already has on the desktop
– MS Excel. We build upon our understanding and formulate single and
multiple characteristic profiling tools leading to a true predictive
model. The participant will come away with a better understanding of
the predictive modeling process employing simple regression
techniques.
A predictive model is one
that can be built by using in-house databases of members, donors,
patients, or alumni and MS Excel to profile for high potential
donors. Our predictive models bring analytics and true science to
the world of prospect research. Predictive models confirm
characteristic validity leading to better and more accurate prospect
identification.
About the Presenter
David E. Robertson, Jr. is Director of Operations Research at
Syracuse University. He has been at SU for 8+ years. His area of
expertise is in data mining with a strong focus on forecasting and
predictive modeling. He continues to present statistical methods and
modeling at APRA, CASE, MARC and NEDRA conferences throughout the US
and Canada. David has a BS and MBA from Le Moyne College in
Syracuse, NY where he teaches social statistics and business
management strategy as an adjunct professor in the Business
Department. He is currently a doctoral student in the Social Science
Ph.D. Program within the Maxwell School at Syracuse University. His
research examines the unrecognized and informal charitable
contributions of the underrepresented; focusing on the philanthropic
activities of disenfranchised or marginalized members of society.
Currently his doctoral research investigates New York State Mexican
migrant farmworkers and their charitable contributions within their
temporary micro-communities as well as their charitable
contributions offered to their ancestral homeland. He utilizes both
qualitative and quantitative approaches as well as visual
ethnography.
David is an avid photographer (ex-UPI photographer), flat water
kayaker, and hiker. He has climbed most of the high peaks in the New
York Adirondacks, New Hampshire, and Maine. When reading for
pleasure he prefers the life of modern writers, their writings and
lifestyles.
Registration
This program is offered
free of charge, but registration in advance is required. No
walk-ins, please. Space is limited. Please arrive on time, as we
can’t guarantee seating once the program has begun.
RSVP:
http://foundationcenter.org/newyork/training/apra_predmodeling.html

International Fundraising: Opportunities, Challenges, and Best
Practices
(Postponed)
Speaker:
John Kelly, President of Brakeley
Date: Monday, October 4th, 2010
Time: 6:00-7:30 p.m.
Location:
Community Conference Center 42
Broadway, 20th Floor | New York, NY 10004
Btw: Rector and Morris Streets
RSVP:
If you would like to attend, please send an email to Deborah
Greenberg @ drgreenberg@HADASSAH.org to reserve your spot.
COST:
Free for APRA-GNY
members! Nonmembers charged $20. This fee can be applied towards
your $50
membership
($75 for two years).
DESCRIPTION:
John Kelly is President of the UK-based international fundraising
firm Brakeley Ltd - the international heir to the 90 year old
American Brakeley tradition. He has spent the last 20 years taking
American methodology and adapting and introducing it to non profits
in over 30 countries. He will share his experiences particularly in
those aspects of his work which are close to the hearts of prospect
researchers, i.e. finding, researching and qualifying donors in
countries where the tools and the information are not so readily
available.

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